# identity.md

## Organization Overview
- **Company Name:** PHXTREME
- **Mission:** To support the sport by encouraging people to ride, while providing a fully loaded store experience.
- **Company Structure and Legal Entity:** Details forthcoming.
- **Founded Date and Location:** Details forthcoming.
- **Size and Scale:** Operates with a dedicated crew of employees who are passionate about the sport.

## Leadership & Team
- **Key Leadership Profiles and Roles:** Details forthcoming.
- **Team Structure and Departments:** Comprised of a crew of employees united by their love for the sport.
- **Company Culture and Values:** Fosters an environment where visitors feel they can share experiences and trust the company, dedicated to supporting the sport and encouraging participation.

## Operations & Structure
- **Business Model and Operational Approach:** Operates as an e-commerce retail store, offering a wide range of products with promotional activities such as raffles and free shipping within the USA on qualifying orders.
- **Location(s) and Geographic Presence:** Primarily serves customers within the USA, indicated by free shipping offers.
- **Key Partnerships and Affiliations:** Engages in promotional activities that suggest affiliations with prominent figures and brands in the sport, such as Eli Tomac and Bell Helmets.